TELEVISION: FROM A MIROR AND A SCENE TO THE INTERFACE SCREEN

TELEVISION: FROM A MIROR AND A SCENE TO THE INTERFACE SCREEN

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The article is devoted to current trends of development of Racquet Sports - Badminton television and journalism in general.It includes change in sociocultural role of journalism and transition from communication type «one-to-many» through polylogue «many-to-many» to dialog «one-to-one».Nowadays spectators get a possibility to create the news product and even affect the agenda.

They are don`t only get a wider access to information, they are also able to create the news.New technologies effects Cleaner/Disinfectant the speed of information exchange and hypertext becomes one of the basic formats of television news content.It means media gains hypertext properties, which are distinguishing feature of web-journalism along with the interactivity.